Poker Coaching for Profits (CFP)

As the poker environment continues to evolve and mature, more and more aspiring players are investigating poker coaching for profits. This page explains how coaching for profits works in general, with bitB Cash as the example.

Coaching for profit benefits

Three key elements of a coaching for profits deal make it superior to buying hourly coaching.

1. Properly aligned incentives

Think of coaching for profits like a "no-win-no-fee" law service. Our incentive to coach you to the absolute best of our abilities is clear: we want to drastically increase your hourly win rate, as that's the only way we get paid. Withholding information would hurt us just as much as it would hurt you. Contrast this with paid hourly coaching, where the incentive is to sell the maximum number of hours.

2. Deferred payment

Our aim is to AT LEAST triple your hourly during your CFP deal. As your hourly increases, so does our income, so the last few months of your deal are when we expect to get paid for your year of coaching. You get the benefits straight away, but pay with your future EV.

3. Community

Poker is often a solitary pursuit. Being part of a CFP group changes this: everyone is facing the same challenges and driving in the same direction. Seeing the success of other students will inspire you when things are going well, and help you get back on track when they aren't.

Our framework

To drastically increase your hourly, every part of the game matters. Our program covers the technical game (the latest analysis techniques, applied iteratively), the mental game (a process you can stick to that delivers consistent improvement) and game selection (knowing when to play is as important as how).

What a CFP student receives

Group coaching

Six group sessions a month, usually a little over an hour each, from very general to very specific topics: polarised flop c-bet strategies in position versus the big blind, turns after a checked-through flop in blind versus blind, playing versus weak regs, turns as the 3-bettor out of position. Every session is recorded and posted to the site.

Private coaching

A monthly private session with a top mid-high stakes regular. Early sessions focus on the big picture: database review for obvious leaks, a process that delivers consistent improvement, and learning to analyse hands well. Over time the focus narrows to video review of the spots where your thought process or execution is lacking.

Training videos

Between sessions, watch our exclusive CFP videos on demand. If there's an area of your game you need to work on, chances are there is already a set of videos examining exactly that.

Discord community

This is where the magic happens. We discuss hand histories daily, sorted into categories covering almost any situation, and coaches contribute to every hand. Students arrange study sessions, share progress in their blogs, compete in process-oriented mini-competitions, and review their approach with coaches in a private student channel.

PioSolver solutions and parameters

Easily importable PioSolver parameters covering every frequent two-player postflop spot in 6-max NL, representing thousands of hours of solver time, plus the tools to make sense of all that data at the table.

The deal

The standard deal: we split everything (including rakeback) 50/50 monthly for the first $10k of winnings, and 60/40 in the student's favour thereafter, for 12 months. A player contract sets out exactly what both parties can expect, and what happens if something goes wrong.

Exact terms depend on your situation. Players near the minimum requirements (100k hands winning at 100nl, 50k hands a month) get huge value from the library, group sessions and community, and have negotiated starter contracts with less 1-on-1 time or a longer commitment. If you already make a substantial hourly online, we can offer a preferred deal that reflects it.

Why join bitB Cash?

We believe bitB Cash is the best no-limit coaching team on the planet. All of our coaches were in CFP deals of some kind while serving their apprenticeship at lower stakes, and we have brought the best elements of each to bitB Cash.

When specific knowledge is taught, it’s through apprenticeships, not schools. (Naval)

FAQ

How long will the deal last?

The standard contract length is 15 months, with 700k hands minimum volume. For the deal to be fair for both parties, we need your action for a considerable number of hands, but we don’t want you incentivised to grind hands without any regard for quality. So we ask all students to commit to fifteen months, playing at least 40k hands a month. If after 15 months you have not played 700k hands, your contract is extended until you have completed the volume. Conversely, if you play 700k hands in less than 15 months, you still play 15 months.

We occasionally offer improved terms for exceptional applicants, i.e. those already playing high stakes with a substantial win rate. If you apply we can talk over your exact situation.

How much coaching will I be provided?

One individual session per month, plus 6 group coaching sessions per month. We try to schedule these so you can attend at least one a month wherever you are in the world, but this is not always possible. Any sessions you miss are on the site within a few days.

Coaches also stream their play and study sessions ad hoc, and we have a dedicated mental game coach you can book one session a month with. We highly encourage it.

What kind of content is on your website?

We’ve been adding to the video library since November 2016: session reviews of coaches’ and students’ play, hand history analysis, a series on using PioSolver efficiently, mental game, database analysis, and overarching videos on developing a game plan. As of February 2026 there are over 800 videos, arranged by spot, averaging just over an hour each.

What study tools do students get?

Alongside the video library, prebuilt PioSolver parameters and our solution library, every student can use megamaster (megamaster.io) for off-table study: import your hands, compare your play with solver and population data, and drill the spots you get wrong until they stick.

Do you coach for an hourly rate?

No. The only way to get coaching from bitB Cash coaches is to join the team. Hourly coaching creates misaligned incentives: the coach wants to book hours, the student wants the most useful information as quickly as possible.

What about playing live or MTTs?

You can play any online MTTs you like during your contract, on condition you tell us ahead of time and give us a 5% freeroll on any profit. Live cash is a different matter: oversight is effectively impossible, so we can’t forbid it, but we ask that the time you put into it isn’t excessive.

What's the average improvement of a player in the group?

There is no meaningful average. You get out what you put in. We’ve had players who coasted and improved little, and players who 10x’d their average stake in under a year. Think of us like a personal trainer: we show you the right weights and how often to lift them, but we can’t lift them for you.

What do you expect of students?

Treat coaches’ time with respect, accept that downswings are part of the job, use the process and mental game resources we give you, and be a net positive to the group: answer open hands before posting your own, run your own sims, and keep hand discussion in the shared channels.

Why don't you include staking?

The value of the group is the coaching. A few thousand dollars to play with is easy to find; access to some of the winningest high-stakes players in the world is not. In some circumstances we will stake students once we have worked together for a while and built up trust.